FOR IMMEDIATE RELEASE July 31, 2013
CONTACT: Adam
Eidinger 202-744-2671 Adam@mintwood.com or
Jazmín Rumbaut 510-986-4337 Jazmin@mintwood.com or locally
Jazmín Rumbaut 510-986-4337 Jazmin@mintwood.com or locally
Ellice Campbell 303-955-2258 Ellice.GMOfree@outlook.com
Art is
Activism for New Fishy Food Cars
WASHINGTON, DC – On August 6 seventeen activists will set out on a
cross-country 3300-mile journey from the US Capitol to Seattle, Washington for
what is being called the “Are We Eating Fishy Food Tour.” The tour features five mutant GMO art cars
fitted with large roof-mounted sculptures and carrying information about the
need for labeling genetically engineered (GMO) food. The tour begins at the west side of the US
Capitol on August 6 at 10am and arrives in Seattle on August 15, where the
fishy food cars will debut at Seattle Hempfest.
Washington State is a national battleground over the GMO food issue. Voters there will decide this November whether foods with GMO ingredients should be labeled as such. The Are We Eating Fishy Food Tour will pass through thirteen states and nine state capitals with events along the way, including two events in Denver, a welcome dinner on August 10, and a rally at the Colorado state capitol building on August 12, beginning at eight thirty in the morning. A complete schedule of the tour can be found at www.AreWeEatingFishyFood.com
“The Fishy Food art car fleet’s cross-country swim from Washington, DC to Washington State will get people talking about the importance of GMO labeling,” says David Bronner, President of Dr. Bronner’s Magic Soaps, whose company supported the creation of the art cars.
Since 2011 there has been a rebirth in citizen activism around the issue of knowing what’s in our food. That year, the Right to Know March for GMO labeling walked 313 miles from Brooklyn, NY to the gates of the White House in Washington, DC. “The ‘R2K’ march was obscure to most people, but two years later there is widespread awareness of unlabeled GMO foods thanks to voter initiatives, increased legislative efforts, world-wide protests, and creative education efforts like the Fishy Food cars,” says Bronner.
Washington State is a national battleground over the GMO food issue. Voters there will decide this November whether foods with GMO ingredients should be labeled as such. The Are We Eating Fishy Food Tour will pass through thirteen states and nine state capitals with events along the way, including two events in Denver, a welcome dinner on August 10, and a rally at the Colorado state capitol building on August 12, beginning at eight thirty in the morning. A complete schedule of the tour can be found at www.AreWeEatingFishyFood.com
“The Fishy Food art car fleet’s cross-country swim from Washington, DC to Washington State will get people talking about the importance of GMO labeling,” says David Bronner, President of Dr. Bronner’s Magic Soaps, whose company supported the creation of the art cars.
Since 2011 there has been a rebirth in citizen activism around the issue of knowing what’s in our food. That year, the Right to Know March for GMO labeling walked 313 miles from Brooklyn, NY to the gates of the White House in Washington, DC. “The ‘R2K’ march was obscure to most people, but two years later there is widespread awareness of unlabeled GMO foods thanks to voter initiatives, increased legislative efforts, world-wide protests, and creative education efforts like the Fishy Food cars,” says Bronner.
Genetic Engineering means more
pesticides. Chemical companies genetically engineer DNA from bacteria
into food crops to either produce or tolerate the pesticides they sell.
This foreign DNA produces foreign proteins in every cell of the plant that we
eat in our food. No long-term independent safety studies have been performed on
adverse health effects. Overuse of pesticide is creating resistant
superweeds and superbugs, which leads to more pesticides being sprayed.
Now chemical companies like Monsanto and Dow are engineering resistance
in food crops to much more toxic weed killers like Dicamba and 2,4 D, the main
ingredient in Agent Orange.
While over 60 countries—EU nations, China,
Russia, Japan, Brazil, and South Africa included—require labeling of GMOs, US
consumers can currently only rely on voluntary labeling to determine whether
food products have been genetically altered through gene splicing
technology.
Origins
of the FishyFood Cars
The first car in the Fishy Food fleet was “Poppy,” aka Fishy Corn Car. Created in September 2011 by César Maxit and DC51 artist collective. Fishy Corn was constructed with a frame made
of welded steel and a skin of chicken wire and tape. The design was implemented
for the Right2Know March, where Fishy Corn served as a support vehicle
to carry leaflets, organic snacks and water, and to ferry people to the front
of the march when they were falling behind. Later that year Maxit, working with
welder & fiberglass artist David Jackson, began building a larger and more
durable Fishy Corn sculpture from fiberglass with a heavy steel frame. The new
and improved Fishy Corn car went to Monsanto headquarters in Creve Coeur, Missouri
for the 2012 annual shareholder meeting with activist Adam Eidinger. He parked
the car on the agribusiness giant’s campus and debated Monsanto’s CEO Hugh
Grant on GMO labeling during the meeting. A secret video of the encounter went viral online shortly
afterwards.
Fishy Corn then stayed in St. Louis with activists and after a few months swam to California to support Proposition 37, a GMO labeling voter initiative that failed by less than 2% in November 2012. In December, Fishy Corn made a southern tour with members of the Real Cooperative who returned it home to Washington, DC.
In January 2013, Maxit began building four more Fishy Food creations using extensive volunteer labor from the Washington, DC community. By the beginning of March 2013, the Fishy Sugar Beet aka “Rooty” swam onto the scene. Since then, Fishy Apple aka “Goldie,” and Fishy Soy aka “Soja Girl” have been completed. Fishy Tomato aka “K-Sup” is was completed today July 15, 2013.
“People want healthier food than what GMO food has to offer,” says Rica Madrid, coordinator of the Are We Eating Fishy Food Tour. “You can measure the impact these educational vehicles are having by the reaction and excitement on people’s faces and the large number of shares we see in social media,” says Madrid.
Members of the media are encouraged to embed with the Are We Eating Fishy Food fleet for some or all of the tour. Contact Adam Eidinger at 202-744-2671 or adam@mintwood.com to make arrangements.
Fishy Corn then stayed in St. Louis with activists and after a few months swam to California to support Proposition 37, a GMO labeling voter initiative that failed by less than 2% in November 2012. In December, Fishy Corn made a southern tour with members of the Real Cooperative who returned it home to Washington, DC.
In January 2013, Maxit began building four more Fishy Food creations using extensive volunteer labor from the Washington, DC community. By the beginning of March 2013, the Fishy Sugar Beet aka “Rooty” swam onto the scene. Since then, Fishy Apple aka “Goldie,” and Fishy Soy aka “Soja Girl” have been completed. Fishy Tomato aka “K-Sup” is was completed today July 15, 2013.
“People want healthier food than what GMO food has to offer,” says Rica Madrid, coordinator of the Are We Eating Fishy Food Tour. “You can measure the impact these educational vehicles are having by the reaction and excitement on people’s faces and the large number of shares we see in social media,” says Madrid.
Members of the media are encouraged to embed with the Are We Eating Fishy Food fleet for some or all of the tour. Contact Adam Eidinger at 202-744-2671 or adam@mintwood.com to make arrangements.
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